London-based full-stack product designer for B2B SaaS (ex-B2C mobile). I help teams unblock launches and iterate quickly by turning large-scale ambiguous complexity into clear, shippable experiences.
HubSpotMinified Search Experience DesignRedesigned the core search experience for 1.5M+ users. The new feature now handles over 82% of all queries and improved search efficiency by 22.7%.
Hubspot Account Cleanup: A Strategic Redesign Took the initiative to unblock a core feature stalled in beta for 1.5 years. The new, trust-focused design is now GA-ready and validated its core value with an 86% user retention rate.
Hubspot Mini Case Study Audit Log AI Summary Designed a trust-first AI feature that drove a 23% engagement rate, beating the 19% platform average. It proved its value immediately, with one user reporting it "saved me 20 minutes of scrolling on my first day."
Chowbus Diner App Order Status Updates ImprovementI led the end-to-end redesign of the order tracking experience for the Chowbus iOS app, improving clarity for diners and cutting related customer support tickets by 13%.
8IT Food Recommendation App UX/UI Redesign to increase user retention UX/UI redesign for a food recommendation app aimed at increasing user retention. User testing of the proposed design indicated a 4x increase in brand and values recognition (from 20% to 80%).
.gif)
.png)